Preventicum decided not to go to ASA council and have agreed to amend their adverts.

Because it’s informally resolved, the public don’t get to know what they have been told to change.

So here it is: they are no longer allowed to say that their non evidence based screening tests offer the “highest level of reassurance or peace of mind” for “thorough assessment of current health and risk factors” which are “usually recommended for the over 35 age group”.

It’s boring to keep having to challenge them – they should be FORCED to say that the UK National Screening Committee does not recommend the tests they offer.

Only then will customers get fair information. And why does the CQC not insist on this and do something useful?