press releases for your entertainment (please note; a lack of evidence follows)


Monday 21st January 2013 – The Most Depressing day of the year!


Blue Monday’ is believed to be the most depressing day of the year according to calculations by psychologist Dr. Cliff Arnall in 2005. Blue Monday falls on the Monday of the last full week of January and this year is on Monday 21st January 2013. Feeling Depressed yet? Well read on… Dr. Arnall calculated many factors, such as weather conditions, debt level, time since Christmas, time since failing New Year Resolutions and low motivational levels using the following equation:


[W + (D-d)] x TQ
        M x NA

The equation is broken down into seven variables: (W) weather, (D) debt, (d) monthly salary, (T) time since Christmas, (Q) time since failed quit attempt, (M) low motivational levels and (NA) the need to take action. However, John Bell & Croyden have selected their top 5 products to perk you up and beat the blues!

  • Aduna Boabob Fruit Powder (£18 for 170g)

100% natural, nutrient-dense raw whole food and an excellent source of Vitamin C, Calcium,  Potassium and thiamin, a source of vitamin B6. These nutrients combine to support energy levels, the immune system and the reduction of tiredness and fatigue.


  • Karma St Johns Wort Extract (£9.50 for 425g)

A Traditional herbal medicinal product used to relieve the symptoms of low moods. St Johns Wort  is especially effective to treat mild forms of depression.


  • BetterYou D Oral Vitamin D3 Spray by Jan de Vries (£7 for 15ml)

Contains 100 sprays enough for a 3 month supply. Vitamin D3 is manufactured by our bodies  when our skin is exposed to UVB rays from the sun and aids calcium absorption which is fundamental for maintaining healthy teeth and bones. Research shows that in the winter months we lack Vitamin D.


  • DoMatcha Tea (£25.50 for 30g) – EXCLUSIVE to JB&C

DoMatcha tea contains the finest Japan’s tea leaves that guarantee the highest nutritional value as well as a sweet and pleasant flavor. The leaves are hand picked in the spring when they are young and fresh and most vibrant. The tea raises energy levels for up to 4 hours, creates a state of relaxed yet calm mental alertness and contains 137 times more antioxidants that steeped green tea.


  • SAD Solutions Blue Light LED Poratble Light Therapy (£150)

Up to a third of the population in Britain suffers from seasonal affective disorder (SAD) also known as winter depression, according to MIND, a leading mental health charity in England and Wales. This is a Easy-to-use and portable BLUE Light uses blue light technology to give a quick, safe and 100% Medical CE certified effective light treatment for those suffering with SAD disorder which can improve mood.


– Ends –

All products mentioned are available from John Bell & Croyden in store at 50-54 Wigmore Street, London, W1A 2AU and online at For samples and imagery please contact


2 Responses to “press releases for your entertainment (please note; a lack of evidence follows)”

  1. Keith Walker January 17, 2013 at 1:00 pm #

    Very entertaining. I believe many swear by ‘Snake Oil’…… which, incredibly, you can still get from Anna Riva. From the website-

    “Sold in a 16 ounce bottle Anna Riva`s snake oil can aid you in legal matters, solving your monetary problems, and it can be used to bring suffering to ones enemies”.

    Bring suffering?? Thankfully (in this case), no evidence is presented. Well, it’s on offer at £42 a bottle at the moment so go nuts.

  2. Malvolio January 18, 2013 at 6:14 pm #

    I think the “evidence” that Margaret constantly bangs on about is somewhat over-rated. Take these snake-oil makers for instance,

    Do you think, Sir Andrew, the chief snake-oil salesman, has learnt from “the mistakes”? Can a leopard really change its spots?

    Or these “evidence” fakers, at it again after Vioxx,

    No, leopards don’t change their spots; they keep on peddling snake-oil.