GENERIC PRESS RELEASE FROM (health charity)

I do feel slightly guilty about this, because there are some very good health charities out there. BMJ summer column.

Dear [health journalist],

As awareness day/week/month for [disease] is coming up fast—just the thing for those summer slow news days!—we have lots to offer you for features, comment, articles, photos!

CELEBRITY! We are very happy to announce that [celebrity] is now our spokesperson/ambassador/patron! S/he is willing to be interviewed on the subject of [disease] which s/he had a “scare” about/has had/had a friend who had it/has always been worried about. As you know, s/he is in the news lately because of Big Brother/football spousal injunction/autobiography/launch of own vajazzaling range. S/he thinks that the current lack of awareness of [disease] is scandalous and is campaigning for more to be done! LIMITED INTERVIEWS AVAILABLE! Phone us to arrange quickly if you are interested!!!

SURVEY! We asked our members what should be done about [disease]. They said that we need more awareness because not everyone has heard about [disease]. They said that we need more funding because not enough is being done. And we need more specialist nurses, who can know lots about [disease] and can educate doctors/nurses/patients. Also, we are lobbying government because of their shocking lack of interest in [disease]; we’ve waited long enough for new drug discoveries/more funding/more research/a devoted university department/a [charity name] professor/a higher profile!

PATIENTS! Next, we have several PATIENTS willing to tell their story (Miranda, blonde, and used to be a model!) can explain how it took three visits to her GP to get a referral to the right department in the hospital. Or there’s Gary, who can tell you all about how [disease] has affected him and how he’s trying to improve awareness by running a marathon dressed as a chicken/trekking across the Sahara/bathing in baked beans as well as fundraising! Not only that but you can sign up to our Twitter/Facebook/Google+/web campaign and pledge your time/money/celebrity while promising to be more aware!

FREE! And best of all, we have a FREE! online test for [disease] for your readers. Simply by answering simple questions, your readers can work out if they have/are at risk of having/in the process of getting [disease] and take action to stop it/prevent it/get help! We can’t obviously diagnose or predict anything for certain, but we can make sure everyone is much more AWARE of the key signs (possible key signs of possible [disease]) and sees their doctor if they think they might have [disease] and INSIST on a referral to a specialist because general practitioners aren’t aware enough about [disease].

If that one doesn’t thrill you, don’t worry: there are several other more notable days coming up this month!!!

Kisses,

[Health public relations agency]

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