for the BMJ, article here.
Super article, thank you. Of course the NHS are not selling ‘health’ per se – rather their programmes, on which they have spent vast amounts of public money. Thus, they have to get people to participate – or their programmes will look like a waste of public money, won’t they?
NB you don’t mention bowel-cancer screening, nor testicular cancer screening. Was this because these programmes are not so highly publicised? And, if they are not so publicised, should we be asking why?
There isn’t an NHS testicular cancer screening programme. There are though lots of charities who want men to be checking their testicles regularly by palpation. There is no evidence that this will work. There is though evidence suggesting that men with lumps take months to go to the doctor about it. It’s not to do with problems with accessing medical care either. It’s a far more subtle issue that I don’t think is helped by the current men’s health charities.
The bowel cancer screening programme is interesting in terms of information provision but will need a bigger format to do justice to….say a chapter in a book…..!
Interesting read. It seems a lot of similarities can be correlated to selling healthcare technology solutions to businesses. What do the others say?